MY FAVORITE FIVE THAT I TALK WITH CLIENTS ABOUT
LOVING TO SELL MAY BE EASIER THAN YOU THINK
My favorite clients used to say they hated sales and selling, this makes my day.
Why do intelligent, personable compassionate people just like you despise the act of selling?
I have met many people in business and I have found that MOST people will tell me that they hate selling? So if you are one of them, no worries you are in the majority group of people who feel the same as you.
What I want you to consider is that it is not so bad in the minority group of people who do not mind selling, we actually like it and are good at it. I want to bring you over to the other side and just consider what it would be like if that image changed. But first I want you to answer that question I posed: Why do you not like selling?
How you answer the question for yourself is important I have found. To really get to why you do not like selling could be the key to finding the freedom to have some fun and enjoy profitable selling with a smile. What a concept, fun selling. I have found and heard repeatedly over the years of working with and improving results with some selling skeptics is that the majority of intelligent people do not like selling, they Loathe it. The good news is that once you know what stops you, you can make a choice to bust through the stops and actually do a great job being yourself and being happy doing it.
Here is why you probably hate selling:
1) Sales people are scumbags.
(Substitute what word you want here, but other versions come to mind are: slimy, pushy, used car, robotic, manipulative, coercive and others. YOU are currently associating yourself with these negative stereotypes.)
2) Conditioning from your past that says it is impolite to ask for something.
3) Fear. (Facing the unknown, pressure to close, doing it right etc.)
Here’s the thing, you are all RIGHT! I get it and lived through my own version of the dark side before coming to terms with my own version of truly being “Great in Sales”, and now I do selling with ease. The shift to loving the sales process was not hard, it was just different and it started with the point of accepting what I did not like about selling. I find that most people that hate selling can make some of the best salespeople I have known. They are great because they observe the “golden rule” when it comes to selling. They do only what they would like others to do to them. You just need permission to do the same.
If you think about it you may notice that your negative opinion about sales, or the negative sales stereotypes probably came from one or two (maybe more) people you have met that are scumbags or cheesy. Worse yet but possible is that you have never met one of these scary people but your imagination is enough and YOU made a choice not to play the game or you too may be perceived as “the scumbag” yourself. Whatever or wherever you got this image you have envisioned it and that is enough for you and you say to yourself; I am not going to do sales because I do not want to be associated with that group of “salespeople” AND I would rather have people just like me as I am.
But here’s the thing. Those people or fantasies of people being scumbags are NOT YOU. You are you and you are probably great the way you are. Once you get that it is NOT you, that is half the battle. YOU are caring, YOU and empathetic, YOU want the best for the customer and for you. YOU are not a scumbag.
So take some time and reflect on this, where did your version of the “sales scumbag” come from. What nasty part of selling do you not want to be associated with? Once you realize that your image is not YOU take the extra step and understand that it will never be you. Now you have a chance for authentic freedom and your own unique and powerful voice.
The funny thing about all of this is that many of us have never actually met or been sold to by true scumbags out there. The reason I say this is that even the “bad” salespeople we have met are not scumbags, they just learned OR believed from an early time that to be successful you had to also be a scumbag or act like one using cheesy close tactics and trying to get someone to buy using tricks.
NOW for the next action step: for you to declare and state what is important to you in the sales process. Create YOUR future to live by, not someone else’s. You can declare like I did years ago to a NEW and better way of interacting with clients when it comes to YOUR morals and values while you accomplish your sales objectives and business goals. I wrote this personal Mission Statement many moons ago and it applies to me today as it did then, because it's the truth.
To be curious with prospects, listen to them and understand them.
The Sales Process is clear to both people.
I make agreements with people that make it easy and comfortable to move forward together.
Whether they buy from me now or not, we both are clear that is a good choice for them.
I present this all to you in love and respect. I too learned this lesson years ago. I too struggled and was taught by so called professionals how to do the sales tricks. They did not feel right then, heck they never did so I needed to relearn, and that’s what I did.
Many of you WANT to learn the authentic way to sell and you want to be happy doing it.
I work with my clients in this area and help them to craft a means to sell that is easy, is no pressure involved and is meant to form a lasting relationship with people whether they buy or not. So there you have it, you now know the secrets of why we hate selling and scumbag sales people. Contact me for your personalized prescription for busting through to freedom.
I am ready for you, and thanks for being you.
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